I’ve been getting a lot of calls through from business owners looking to have a chat and get a review of mistakes with their businesses website that are leading to their online presence falling behind, acting more like a boat anchor than a lead generating sales tool.

I’ve found through our seminars that if 1 or 2 people are asking it means that a lot more of the crowed are wondering the same thing but just can’t be bothered or haven’t got the time to ask.

So with all the people calling in I thought this must be a hot topic that business owners are curious about so I’ve put together a list of the 6 most common mistakes I come across in business websites.

website-mistakes

Here are the 6 common mistakes with a business website

1 – The first big mistake I see is the use of flash or java, this is typically ‘pretty moving pictures’ or very interactive designs. While they often look great when sitting in front of a computer that’s all setup to view flash or java; it’s important to remember that all of that content is getting blocked by smart phones and tablets, which make up for a large percentage of internet users. It’s also not viewable on computers that don’t have flash or java installed / activated so a high amount of your traffic just ends up seeing grey boxes or ‘please download XYZ’ messages rather than seeing your content. There is also a more technical problem, that is the most important when it comes to using flash and java based designs. Google and other search engines can’t read things like flash – they just see a whole bunch of random code that means nothing to the search engines ‘robots’, which in turn means you won’t be getting the search engine rankings that you should be because the search engines have no idea what your website is about and as a result you lose that potential traffic. So as well as wiping out your mobile market it also seriously impacts your search engine optimisation. If you fall into this category, you should look at getting a new web design in place that will make you more accessible to your customers.

2 – Second is not having your website in a responsive design (or mobile optimised), as I mentioned earlier a large percentage of traffic on the web is through a device like a tablet or a smartphone and that’s only increasing. If your website isn’t optimised to adjust and look great on any device than it’s just one more barrier between you and the customer.

3 – Coming in at number three, you should always have analytical software behind your website. What I mean by this is software that tracks how many people have come to your website, when, what they looked at, where they come from, what kind of device they are using etc. This is important because without any hard data how can you truly know how your website is performing, one of the great things about online marketing is how easy it is to track everything especially compared to a newspaper or radio advert. Too many people treat their website like a newspaper ad, they put it out there and hope someone walks through the door. With websites, you can track everything and its free! So take advantage of it. As silly as it sounds, doing this can also help you track your offline marketing. For example if you do a large batch of print marketing and in the following days you see a spike in your website stats, you can safely presume that the spike was due to your print marketing and at least you know your message is being seen and responded to.

4 – Moving on to the fourth. This one can get a little tricky to explain but in a nut shell you need to make sure your website is search engine optimised – if you don’t know how to tell if your website is optimised don’t hesitate to ask our team to have a quick look for you. It actually surprises me how often I come across business websites that have really poor search engine optimisation and it isn’t just the small businesses either it’s also the big players!

5 – Last but not least you need to make it easy for people to get in touch with you. Make sure your phone number is easily found, your contact us page is easy to navigate to, you have inquiry forms people can fill out if they can’t call or don’t have the time. Ultimately you want to have as many forms on your webpage as possible collecting people’s data (usually in exchange for handy advice or tips – not just the old ‘subscribe to our newsletter’) because 1000’s of people may stumble across your website that aren’t ready to buy right now or are researching for something in the future and more often than not once they leave your website they will never return. Not because they didn’t like your website but simply because they can’t remember the company name or the steps they took to get there and when it comes around to making the purchase they go with whoever they find when it comes to it. Now if you can collect their data in one or way or another you then have their details and keep in touch and stay front of mind! This can be done via automated emails every month or so to ensure they don’t forget about you, sharing helpful tips and perhaps let them know about services you offer that they were unaware of.

6 – Not having your website produced on an open source platform like WordPress. Not only does having your website built on WordPress make it easier for the owner to update, edit and produce blog content but it also has 100,000’s of plugins already available for free or a very small investment that will allow you to do everything from social media marketing, e-commerce stores, members areas and much more for a fraction of the cost and time that it would cost to have someone design something for you from scratch. Also, we often find people get their website built on an ‘in-house’ platform that locks them into using a particular web development company and often these solutions can seem great at first but more often than not your business will grow and you will surpass the features or functionality offered by that platform and then it can be a nightmare to migrate and often a very expensive procedure. Having your website produced on WordPress also means that if you ever have any issues with your webhost, then you can simply move your website one of the thousands of webhosts available to you that offer WordPress hosting where as the ‘in-house’ solutions you often can’t move anywhere else. [Why not get your web hosting with us 🙂 ]

How does this effect your business? It’s simple, if your website isn’t performing the best it could be you will be loosing not only potential traffic but also sales.

If this sort of thing interests you – you could be interested in our more intensive online business coaching.

You can find out more about our web design packages.

If you have any questions please don’t hesitate to get in touch or leave a comment.

Be a champ and if you found this information helpful, hit like or share on your favorite social network below and take the time to leave me a comment. Cheers