In the above video we describe the importance of your web design and online marketing including a strong offer or call to action. This helps your business to build a database which you can keep in touch with through automated email marketing .

Offers like this are also an important tool you can use to help drive your social media marketing strategies to your website and ultimate into your database and into a sale!

If you’re using online advertising strategies to help drive traffic to your website it’s even more important that you create a compelling offer. If you’re paying to drive traffic to your website than you should take every opportunity to try and capture your potential customers contact details so you can continue to keep in touch with them through your online marketing strategies.