I LikeThe biggest thing after the industrial revolution is must be the social networking revolution. Just as the industrial revolution changed the way we used to work, the epoch-making birth of social media has changed the way we used to communicate (both for personal and professional purposes). But every time human civilization stands in the threshold of ushering to a new dawn, common people get divided in two distinct groups – 1) who are all ready to welcome this new change in life, 2) who get cynical about the life span of this new change and prefer to classify the same as nothing but a buzz or ‘Fad’. Now, which group wins and which one loses out is totally another discussion. Our aim is evaluating the current trend of social media networking before coming to the conclusion.

Till date, much has been talked about the historical birth of Facebook, Twitter, LinkedIn and other such social networking sites and their more than outstanding impact on the lives of common man. Here we are not going to retell the tale of this mind-boggling story; rather we will put some facts for the readers right away.

  • 25% of search results for the world’s top 20 largest brands are links to user-generated content
  • 34% of bloggers make comments about different products and brands they have used
  • People (78% of customers) prefer peer recommendations over Google’s ranking while buying a new product
  • Only 14% of customers believe in the brand advertisements
  • Only 18% of usual TV ad campaigns produce a positive ROI
  • The sale of paper books faced a gross loss after the emergence of Kindle eBooks
  • 24 of the 25 biggest newspaper houses have seen record declines in their normal circulation
  • “We no longer search for the news, the news finds us”

These are some of the facts about the current market scenario and statistics after the birth of social media. Now, there is a question. Is this a fad or an epoch-making revolution? Before answering this, we need to take a look at why social media is better than the conventional ways of communication.

  • Social media ensures instant and clearer inter-personal communication than the traditional forms like radio, TV or print media.
  • Companies or brands can figure out the accurate number of customers. No ghost customers can obscure their business strategies.
  • Customers can directly vent out their grudges, if dissatisfied with any product or service. Companies get the opportunity to apologize and mend their ways. It proves the sincerity of the company.
  • It saves huge amount of money companies or brands used to spend in marketing or advertising purposes. The result is prompter than ever.

Hence we can say that social media is not just a fad which will one day go in mere oblivion; rather this is a essential shift in the way we used to communicate.