Social Media Statistics Shows Promising Results For Marketers

Whether you are a seasoned marketer or a newbie, you know how important it is to keep your online company optimized on various social media networking sites.  If you are one of the few who think that social media marketing is just another fad that will contribute nothing to your fledging business, these promising statistics should change your mind.

The recorded number of active Facebook users reached more than 800 million and in 2011, this figure ballooned to 200 million more. With an average user spending 20 minutes on Facebook alone, this gives all marketers a big window of opportunity to market their business in an industrial scale without the steep advertising costs.

Small Business and Social Media Marketing

In light to the major shift towards social media user behavior, Zoomerang interviewed more than 1,180 small- to mid-sized business and 500 consumers last September. The survey revealed important information how social media affects businesses:

Reasons why Small Business Use Social Media Marketing:Social Media Networking

  • Connect with existing and potential customers
  • Strengthen online visibility
  • Self-promote products, businesses, service, etc.

More Data Showing How Social Media Marketing Increase Business Profits

According to Crowdspring, 50% of business owners reveal they gain new customers via social media, specifically, Facebook and LinkedIn.

51% of Facebook users and 64% of Twitter members are likely to purchase from brands they “like” or “follow”, respectively.

With all these promising data, it’s no wonder that more and more businesses are shifting gears and adding social media marketing to their existing promotion campaigns.