In this cyber-age, both technically and literally, ‘Keyword’ is the key-word. If internet is an endless ocean of information, keywords will be your bait to pick the best fish. From the millions of websites, web pages and articles finding the right one for you can be a tough game. So if you are a part of the internet business, you need to understand the importance of keywords and the proper usage of those immensely powerful words to sail your ship and reach the destination by defeating other vessels. But wrong use or misuse of keywords (in other words, keyword abusing) can result in severe disaster.

The ultimate aim behind creating a website is to drive more traffic. Nobody will put efforts in building a website that remains invisible in search engines. Hence all your designing, developing and programming initiatives are actually meant to allure the visitors by impressing those redeyed search engines. Because no matter how impeccable your site looks or how much informative content you put in its pages, until that comes at the top of search engines, all your efforts will go in vain. And when someone searches a search engine with some words or phrases, it creates a list from the pool of web pages by tracking those particular words or phrases. This is the reason why in programming language keywords are called as the ‘identifier.’

Keywords are used not only to optimize page content or articles, but also to optimize images or other objects a page normally contain. This optimization is determined by the perfect density of keywords which means you need to measure the sugar before you make a juice. Too much sugar can actually spoil the drink. Too many keywords can earn disdain from search engines. Hence you need to be careful in choosing and using keywords or key phrases. Equally important is keyword placement. Remember, your website is designed to cater your customers, shareholders, prospects, interested employees, current workforce, press people, vendors and, undoubtedly, the search engines.

Understanding this complete puzzle of keywords and search engine mysteries can demand a bit of your time and patience. You need to develop a grip on the algorithms Google or Yahoo or Bing use to analyze and evaluate keywords. Make sure to put keywords in your page URL, title, meta description, H1/H2 tags as well as throughout your website content. Perfect placement of keywords will help people find your site from the vast ocean of websites and blogs.

If you can learn the art of using keywords or placing them significantly throughout your website, you can rest assured that you have done 75% of your online marketing. And this effort can save hundreds of dollars of your marketing budget. So put your best foot forward when it’s about keyword.